Dairy Queen marks Oreo's 100th birthday with Facebook contest

May 2, 2012

Dairy Queen is marking Oreo's 100th birthday with a location-based, social media-driven contest that will net the winners $100,000.

The Oreo Blizzard 100 was introduced on Facebook. From now through August, fans who check-in on a mobile device through Facebook Places or dq.com/oreo at least 100 times at multiple DQ locations will earn the chance to win $100,000. The Oreo Blizzard 100 utilizes Facebook Places Beta technology and Facebook's platform to verify user check-ins at DQ store locations. Players receive incentives along the way to maintain check-ins.

"Oreo Blizzard 100 is pioneering a new promotional landscape," said Tim Hawley, vice president of Marketing Communications for American Dairy Queen Corporation (ADQ). "This is the first time social media will be used to prove real-world store traffic. We are forecasting 3.5 million check-ins, which would obviously have a strong impact on our business."

Throughout the competition, fans can receive incentives such as gift cards to purchase Blizzard Treats, including the Oreo flavor, which is the most popular Blizzard Treat of all time, or to collect virtual Facebook badges that demonstrate progress made.

Read more about social media marketing.

Topics: Coffee/Bakery/Donut , Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management

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