Dairy Queen rolls out holiday treats

Nov. 16, 2012

The Dairy Queen system will feature holiday-themed candy cane treats throughout December, including the Candy Cane Chill Blizzard Treat, as well as Candy Cane Royal Shakes and Waffle Bowl Sundaes.

Available at all Dairy Queen and DQ Grill & Chill restaurants nationwide beginning Dec. 1, the Candy Cane Chill Blizzard Treat is a combination of peppermint candy cane pieces and rich choco chunks mixed with DQ soft serve.

The Candy Cane Royal Shake is blended with chopped peppermint candy pieces, and the Waffle Bowl Sundae is DQ soft serve swirled with chocolate and crushed peppermint candy and finished with chocolate topping. The Royal Shake and Waffle Bowl Sundae are finished with whipped topping and sprinkled with candy cane pieces.

"December is a month filled with celebrations and each year our fans look forward to our holiday-themed treats," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation. "A trip to Dairy Queen for one of our delicious Candy Cane Blizzard Treats is a great way to relax and escape from the hustle and bustle of holiday shopping and enjoy the most wonderful time of year."

Read more about food and beverage promotions.

Topics: Food & Beverage , Marketing / Branding / Promotion

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