Dairy Queen woos chocoholics with January Blizzard

Dec. 26, 2012

Dairy Queen has announced its January Blizzard of the Month flavor — Chocolate Candy Shop.

The treat features a combination of mini chocolates filled with hazelnut crème, fudge and caramel blended with dark cocoa fudge and DQ vanilla soft serve. The Chocolate Candy Shop Blizzard Treats in four sizes including the Mini.

"What better way to start off the New Year than with one of our Blizzard Treats that literally turns the cravability scale upside-down?" said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). "All of our Blizzard Treats are so thick they can be served upside-down. We continue to delight our customers with treat options they love and with so many classic flavors blended into one amazing Blizzard Treat, Chocolate Candy Shop is just one more irresistible innovation from the Dairy Queen system."

Read more about food and beverage promotions.

Topics: Food & Beverage , Marketing / Branding / Promotion

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