Dunkin' Brands, Eli Manning team up to help Sandy victims

Dec. 24, 2012

Dunkin' Donuts held a charity brunch with New York Giants quarterback Eli Manning last week that raised approximately $90,000 to support ongoing Hurricane Sandy relief efforts. The proceeds raised will be used to provide aid to those communities still recovering from the devastation of the storm.

The Dunkin' Donuts and Baskin-Robbins Community Foundation Hurricane Sandy fundraiser event brought together more than 170 Metro New York area Dunkin' Brands franchisees and guests.

The event included a question and answer session with Eli Manning, who talked about a wide range of topics, including Sandy's impact on the area. Manning also donated to the cause, matching money raised from an auction held during the occasion.

"We are extremely proud to have been able to contribute to this important cause during the holiday season, a time when this need is felt by so many people," said Russ Romeo, Dunkin' Brands field marketing director in the Mid-Atlantic Region. "Our region in particular was devastated by Hurricane Sandy, and we hope that this donation from The Dunkin' Donuts and Baskin-Robbins Community Foundation will serve those who are working hard every day to rebuild our communities."

Read more about cause marketing.

Topics: Franchising & Growth , Marketing / Branding / Promotion , Social Responsibility

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