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Dunkin' Brands Group Inc. has named Carol Austin as the vice president of Marketing for Baskin-Robbins U.S. and Canada. Austin replaces Dan Wheeler, who has been appointed vice president of New Products and Innovation for Dunkin' Donuts U.S.
Austin will be responsible for the strategic development, planning and execution of Baskin-Robbins' marketing initiatives in the United States and Canada. She will work with cross-functional teams to develop and implement marketing strategies that strengthen the Baskin-Robbins brand, drive sales, traffic and profitable growth for more than 2,500 North American Baskin-Robbins locations, according to a news release.
"Carol is a highly experienced senior marketing leader who brings a wealth of experience helping companies grow through integrated brand and customer engagement strategies," said John Costello, president, Global Marketing and Innovation for Dunkin' Brands. "With her strong marketing and retail experience, leadership capabilities and business knowledge, I am confident she will play a key role in helping us continue to grow the Baskin-Robbins brand while driving franchisee profitability."
Prior to joining Baskin-Robbins, Austin served as Customer Engagement leader at CVS Caremark, where she led digital, brand and loyalty strategy for CVS ExtraCare.
"It's an exciting time for the brand in North America, from its new restaurant design to continued product innovation, and I look forward to working with our team to develop and execute innovative marketing strategies to further build the Baskin-Robbins brand," said Austin.
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