- WHITE PAPERS
To celebrate Iced Coffee season and the introduction of the brand's new Original Blend Iced Coffee K-Cup packs, Dunkin' Donuts has launched "Iced Coffee Cash & DDash." Beginning today, at least one Dunkin' Donuts guest somewhere in the United States will be surprised each weekday in July at the front counter with $1K in "ice cold hard cash," a month's supply of Dunkin' Donuts Iced Coffee, a Keurig K-Cup Brewing System, and a box of Dunkin' Donuts' new Original Blend Iced Coffee K-Cup packs.
A total of 25 guests throughout July will be surprised with the Iced Coffee Cash & DDash prize.
"As the country's coffee leader, it's important to us to recognize our fans all throughout the country who depend on our Iced Coffee and other menu items to keep running all day long, all summer long," said John Costello, president of Global Marketing and Innovation at Dunkin' Brands.
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Topics: Marketing / Branding / Promotion