Dunkin' celebrates the Royal Baby

 
July 24, 2013

News organizations, social media fans and British tabloids aren't the only entities celebrating this week's birth of the Royal Baby, the son of Prince William and Kate Middleton. Dunkin' Donuts has unveiled the new Royal Munchkin, while sister brand Baskin-Robbins is offering a Baby Shower Cake.

The Royal Munchkin is dipped in pink, blue and white sprinkles representing traditional new baby colors. The Royal Munchkin will be available in a variety of quantities, including 25-count or 50-count boxes, for a limited time at participating Dunkin' Donuts restaurants nationwide.

Baskin-Robbins' Baby Shower Cake is designed with baby booties and can be customized with a guest's favorite combination of ice cream and cake flavors. The 9-inch round cake is available year-round at participating Baskin-Robbins locations nationwide for a suggested retail price of $31.99.

In the United Kingdom, participating Baskin-Robbins restaurants will offer a new Royal Baby signature ice cream cake, priced at the weight of the royal baby, £8.60. Available for a limited time, the Royal Baby Cake features Caramel Chocolate Crunch ice cream and chocolate cake, and is decorated with a chocolate frosting ribbon, a white chocolate bow, and gold chocolate candies.

In 2011, Dunkin' Brands commemorated the Royal Wedding of Prince William and Catherine Middletonwith a Dunkin' Donuts Royal Wedding Donut and Baskin-Robbins' Royal Wedding Ice Cream Cake.

According to Dunkin' Brands' CEO and Chairman Nigel Travis, a dual U.S. and British citizen born and raised in Woodford, Essex, the brands' baby-themed menu items offer guests an added opportunity to join this worldwide celebration.

"For decades, people have turned to Dunkin' Donuts' donuts and baked goods, and Baskin-Robbins' cakes and ice cream, to make any moment a little sweeter. Our Royal Munchkin and Baby Shower Cake offer guests a fun and easy way to celebrate the joy and excitement of a new baby. We offer our heartfelt congratulations to the Duke and Duchess of Cambridge on the newest addition to the Royal Family," he said.

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Topics: Food & Beverage , Marketing / Branding / Promotion


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