Dunkin' Donuts adds Brazil to international portfolio

 
March 21, 2014

Dunkin' Donuts has signed an agreement with OLH Group to facilitate the brand's entry into Brazil.

According to a news release, the agreement calls for the development of 65 Dunkin' Donuts restaurants in the Brasilia and Goias areas throughout the next several years.

"We feel there is significant opportunity for the Dunkin' Donuts brand in Brazil and are delighted to announce the signing of our agreement with OLH Group to enter the market," said Paul Twohig, president, Dunkin' Donuts U.S. and Canada, and Dunkin' Donuts & Baskin-Robbins Europe and Latin America. "The leaders at OLH Group have extensive restaurant industry experience and a deep knowledge of local consumers, so we feel they will be strong partners as we enter Brazil."

The brand currently has more than 325 locations across Latin America. The Brazilian system will include Dunkin's signature beverage and food items, as well as regional items, the release said.

Dunkin' Donuts is seeking additional multi-unit franchisee candidates to develop the brand in other markets in Brazil, including Sao Paulo and Rio de Janeiro.


Topics: Franchising & Growth , International


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