Dunkin' Donuts adds breakfast sandwich to permanent menu

April 29, 2013

Dunkin' Donuts today announced a permanent addition to its DDSMART menu: the turkey sausage breakfast sandwich. The option is under 400 calories and includes a fried egg topped with turkey sausage and a slice of reduced fat cheddar cheese. It is served on an oven-toasted English Muffin.

The sandwich is available at participating Dunkin' Donuts restaurants nationwide, and joins Dunkin' Donuts' DDSMART menu of items that provide guests with better-for-you options.

"We first introduced the turkey sausage breakfast sandwich in select restaurants earlier this year, and it was one of the most successful and well-received products we've ever launched," said John Costello, president, Global Marketing and Innovation for Dunkin' Brands. "We're excited to now offer the sandwich nationwide and to build upon our complete selection of DDSMART items, giving our guests even more better-for-you menu choices."

All Dunkin' Donuts' DDSMART items meet at least one of the following criteria: 25 percent fewer calories; 25 percent less sugar, saturated fat or sodium than comparable fare, and/or contain an ingredient or nutrient that is nutritionally beneficial.

To celebrate the addition, Dunkin' Donuts is launching the "DDSMART Breakfast IDDentity Sweepstakes." Starting May 1, fans can visit BreakfastID.com and take a quiz to determine which of Dunkin' Donuts' DDSMART breakfast sandwiches best suits their individual personality. Throughout the daily entry periods, five people per day will receive a $10 mGift. A grand prize winner will be selected to receive $500 toward a 1-year gym membership and a $100 Dunkin' Donuts Card to enjoy DDSMART food and beverages.

Read more about food and beverage rollouts.

Topics: Food & Beverage , Health & Nutrition , Marketing / Branding / Promotion , Online / Mobile / Social

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