- WHITE PAPERS
Dunkin' Donuts has opened two new locations at Great Wolf Lodge resorts in Michigan and Virginia. The new units are the second and third to open from a franchising agreement between Dunkin' Donuts and Great Wolf Resorts, which debuted in 2009 at the Great Wolf Lodge in Concord, N.C.
The agreement is part of Dunkin' Donuts' expansion strategy in the lodging market and other non-traditional locations.
"Our partnerships with Great Wolf Lodge and other lodging properties are a continued focus for our growth in alternative points of distribution," said Grant Benson, CFE, vice president of Franchising and Business Development, Dunkin' Brands. "With flexible design options and state-of-the-art operating systems in place, we offer a turnkey solution for our partners to offer their guests the comforts of home through their favorite coffee and snacks."
The newest Dunkin' Donuts locations at Great Wolf Lodge resorts opened May 18 in Williamsburg, Va., and June 1 in Traverse City, Mich. Great Wolf Resorts owns and operates these locations, which serve Dunkin' Donuts' menu of beverages, donuts, muffins and croissants and toasted breakfast sandwiches.
Dunkin' Donuts offers a variety of store models to fit lodging properties, including full retail shops, kiosks and self-serve hot coffee stations.
"Great Wolf Lodge is the indoor waterpark resort brand leader and we are constantly seeking the right partners that will help us continue to enhance our guest experience," said Chris Hammond, corporate director of Food and Beverage, Great Wolf Lodge. "Dunkin' Donuts was the clear choice for us when we decided to bring a branded quick-service concept to our guests."
Read more about franchising and growth.