Dunkin' Donuts 'Best Coffee in America' trademark request denied

Nov. 27, 2012

Dunkin' Donuts' request to trademark the phrase "Best Coffee in America" has been denied by the U.S Patent and Trademark Office. According to Drinks Business Review, the ruling is tentative; however the USPTO said the phrase is "merely laudatory and descriptive."

Dunkin' Donuts said it is reviewing the filing.

Sam Adams' beer's parent company – The Boston Beer Company – set the precedent for this ruling when it applied for "The Best Beer in America" trademark and was denied.

Read more about branding.

Topics: Coffee/Bakery/Donut , Operations Management

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