Dunkin' Donuts expands self-serve model in South Carolina

Nov. 8, 2012

Dunkin' Donuts announced today that existing franchisee George Ross, chief executive of Coastal Franchising LLC, has partnered with Hess Corporation to own and operate Dunkin' Donuts self-serve restaurants in 10 Hess locations in the greater Charleston, S.C., area.

In 2007, Coastal Franchising LLC acquired four Dunkin' Donuts franchises in Charleston and has since added five more restaurants to its portfolio. With this announcement, the company will own self-serve units at Hess locations and nine standalone Dunkin' Donuts restaurants.

The first two Hess self-service units will open Nov. 9, with the remaining eight self-serve units scheduled to open by mid-December.

"As existing Dunkin' Donuts franchisees, George Ross and his team possess a wealth of knowledge on the brand, and we are thrilled they are expanding their network in Charleston," said Grant Benson, CFE, vice president of development, Dunkin' Brands. "The opening of these new locations is a great opportunity to expand the reach of the Dunkin' Donuts brand, while offering Charleston's on-the-go consumers a convenient place to enjoy high-quality coffee and baked goods."

To celebrate the grand openings, each restaurant will offer guests free product samplings every Monday, Wednesday and Friday for the first four weeks of operation. All 10 restaurants will be open seven days a week and offer a limited self-serve menu.

Partnership with Universal Music Latin Entertainment

Dunkin' Donuts also announced it is continuing its commitment with Universal Music Latin Entertainment (UMLE) to make its coffee part of "Noche de Estrellas," an invite-only celebration at The Bank in Las Vegas on Nov. 15. Latin artists and personalities from the music, television and entertainment industries are expected to attend the festivities, where Dunkin' Donuts' Original Blend Coffee will be served.

"We are proud to continue our sponsorship of Universal Music Latin Entertainment's exclusive event for the second year in a row to celebrate the greatest night in Latin music and entertainment," said John Costello, chief global marketing and innovation officer at parent company Dunkin' Brands. "Dunkin' Donuts is always looking to identify meaningful opportunities to build brand loyalty and deepen our relationships with our multicultural guests and this partnership allows us to engage in the excitement of the big night with both new and existing consumers."

Also as part of the partnership, Universal Music Latin Entertainment will incorporate the Dunkin' Donuts brand in pre-event promotions including advertisements on social media sites, on the UMLE website and in newsletters.

Read more about franchising and growth or marketing and promotions.

Topics: Coffee/Bakery/Donut , Franchising & Growth , Marketing / Branding / Promotion , Operations Management

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