- WHITE PAPERS
To celebrate Dunkin' Donuts new Peeps donuts, the brand is hosting a "Peepstakes" via its Twitter and Instagram channels that give fans the chance to win a grand prize of $2,000 in cash.
Starting today, fans who tweet a photo or post a photo to Instagram — along with special hashtag #DunkinPEEPS — showing themselves with some of their favorite friends or family members (i.e. their "peeps.") will earn the chance to win.
Each day through April 11, one participant will receive one $50 Dunkin' Donuts mGift for themselves and two more $50 mGifts to share with friends/family. One grand prize winner will receive a "V.I.PEEP" prize that includes $2,000 cash plus $500 toward Peeps & Company.