Dunkin' Donuts hosts 'Peepstakes' via Twitter and Instagram

April 7, 2014

To celebrate Dunkin' Donuts new Peeps donuts, the brand is hosting a "Peepstakes" via its Twitter and Instagram channels that give fans the chance to win a grand prize of $2,000 in cash.

Starting today, fans who tweet a photo or post a photo to Instagram — along with special hashtag #DunkinPEEPS — showing themselves with some of their favorite friends or family members (i.e. their "peeps.") will earn the chance to win.

Each day through April 11, one participant will receive one $50 Dunkin' Donuts mGift for themselves and two more $50 mGifts to share with friends/family. One grand prize winner will receive a "V.I.PEEP" prize that includes $2,000 cash plus $500 toward Peeps & Company.

Topics: Coffee/Bakery/Donut , Marketing / Branding / Promotion , Online / Mobile / Social

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