Dunkin' Donuts introduces branded coffee creamers

 
Jan. 21, 2014

Dunkin' Donuts and WhiteWave Foods, a consumer packaged food and beverage company, announced today a licensing agreement to introduce Dunkin' Donuts Coffee Creamers at grocery outlets nationwide.

Available in the refrigerated dairy section of select grocery outlets and club stores nationwide, Dunkin' Donuts Coffee Creamers are made with real milk and cream, according to a news release.

WhiteWave Foods will develop, manufacture and distribute Dunkin' Donuts Coffee Creamers, which are sold in 32-ounce, quart-sized bottles in four different varieties, including Original, Fat-Free, Extra Extra and Unsweetened.

According to John Costello, Dunkin' Brands' president, global marketing and innovation, Dunkin' Donuts Coffee Creamers provide an opportunity to "reinforce Dunkin' Donuts' coffee excellence to both existing guests and new customers by bringing the brand to a category that is highly relevant to hot coffee in the at-home occasion."

"As America's leading retailer of coffee-by-the-cup, finding new and innovative ways to reinforce our coffee leadership is a priority for our brand and our franchisees. Consumers have told us they love the idea of Dunkin' Donuts Coffee Creamers at their grocery store, and we feel this launch will strengthen our brand's association with hot coffee, increase our visibility at grocery stores around the country, and ultimately drive more hot coffee sales when consumers visit our restaurants," he said.

Dunkin' Donuts' packaged coffee, distributed by Smuckers, has been available in grocery stores nationwide since 2007.

Read more about marketing and branding.


Topics: Equipment & Supplies , Food & Beverage , Marketing / Branding / Promotion


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