Dunkin' Donuts introduces Hot Cocoa K-Cups

 
Nov. 20, 2012

Dunkin' Donuts has introduced Hot Cocoa K-Cup packs to its K-Cup lineup. The new offering provides guests with the opportunity to brew Dunkin' Donuts' hot cocoa at home with Keurig single cup brewing systems for the first time.

In celebration of the launch, Dunkin' Donuts is hosting a Black Friday Twitter Sweepstakes that gives fans the chance to win a Keurig brewer and two boxes of its newest Dunkin' Donuts K-Cup packs varieties, Peppermint Mocha and Hot Cocoa.

Beginning at 6 a.m. ET on Nov. 23, fans who tweet @DunkinDonuts with hashtag #DDKCUPS and share how Dunkin' Donuts K-Cup packs keeps them running throughout the busiest time of year will be eligible to win. One winner will be selected per hour until noon.

The Keurig Elite Brewing System is also available for purchase at participating Dunkin' Donuts restaurants. The system brews a cup of coffee in under 1 minute at the touch of a button.

Dunkin' Donuts K-Cup packs are available at participating U.S. restaurants in five flavors, including Original Blend, Dunkin' Decaf, French Vanilla, Hazelnut and Dunkin' Dark Roast. For a limited time during the holiday season, guests can also enjoy Peppermint Mocha K-Cup packs, which are available at participating U.S. Dunkin' Donuts restaurants. The suggested retail price for a 14-count box is $11.99.

During the holiday season, the Dunkin' Donuts Card is available in several holiday designs including festive donut lights and a wintery landscape featuring a coffee cup bundled up in a scarf.

Also available at participating restaurants or at DunkinDonuts.com are Dunkin' Donuts limited-edition holiday ornaments in three designs, including a Dunkin' Donuts Snow Globe which has the Dunkin' Donuts restaurant inside, a Chocolate Frosted Donut and a Classic Dunkin' Donuts Hot Cup. The ornaments have a suggested retail price of $3.99 each.

Read more about food and beverage promotions.


Topics: Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social


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