Dunkin' Donuts introduces three new iced coffee flavors

March 20, 2012

Dunkin' Donuts has introduced three new caramel iced coffee flavors to welcome spring – Caramel Turtle, Caramel Almond and Caramel Mocha.

Available at participating Dunkin' Donuts restaurants for a limited time, the new trio of caramel iced coffees joins Dunkin' Donuts' complete lineup of iced coffee flavors, including Blueberry, Caramel, Cinnamon, Coconut, French Vanilla, Hazelnut, Mocha, Raspberry and Toasted Almond.

Dunkin' Donuts celebrated the launch Tuesday – the first day of spring – with an all day Twitter sweepstakes that offered followers the chance to win a $50 gift card.

"With temperatures heating up across the country just in time for the first day of spring, many of our guests are celebrating with a refreshing iced coffee," said John Costello, chief global marketing and innovation officer at Dunkin' Brands. "With the addition of our limited time only caramel iced coffee flavors, guests have more options than ever to customize their favorite warm-weather beverage for that perfect pick-me-up."

According to The NPD Group's CREST market research, Dunkin' Donuts is the No. 1 quick-service restaurant retailer of iced coffee in the U.S.

Read more about food and beverage launches. http://www.qsrweb.com/research/237/Food-Beverage

Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social

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