Dunkin’ Donuts launches photo mosaic promo

May 5, 2011

Dunkin' Donuts has teamed up with Picture Mosaics LLC to launch a social media-driven promotion in conjunction with its "What Are You Drinkin'" campaign.

The promotion is entirely driven by Twitter hashtags and Facebook posts. To be a part of the mosaic, fans just have to tweet using the #ddwayd hashtag or make a post on the Facebook wall feed. Fans who are able to participate will help in creating the world's largest hashtag photo mosaic.

Picture Mosaics, a technology and graphic design company, facilitated the effort.

Fans of Dunkin' Donuts can share what they are drinking by simply tweeting using the hashtag #ddwayd or visiting Facebook to make a post.

Along with full Facebook integration, the photo mosaic took advantage the following features:

  • Quick and easy submission with hashtags and FB posts;
  • Dynamic in-mosaic photo tour for search results and external links;
  • Animated tunneling to a specific photo on searches and external links;
  • Search highlight boxes;
  • Direct photo sharing with photos within the mosaic on Facebook and Twitter;
  • Profile photo moderation and review per Dunkin' Donuts' guidelines; and
  • Expanding mosaic photo grid.

Picture Mosaics has developed many social and interactive online mosaics for other groups including Disney, eHarmony, Jeep, Pedigree and Pampers.

Topics: Coffee/Bakery/Donut , Marketing / Branding / Promotion , Online / Mobile / Social

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