- WHITE PAPERS
Dunkin' Donuts is embracing the extra value menu trend by offering its bakery sandwiches for the suggested retail price of $2.99 during February. The all-day value offer is available at participating restaurants.
Dunkin' Donuts' bakery sandwiches are available in varieties including ham & cheese; turkey, cheddar & bacon; chicken salad and tuna salad, and Texas toast grilled cheese. All of the sandwiches are served oven-toasted and made-to-order on a French roll, bagel, croissant, Texas Toast, or multigrain flatbread.
"Our Bakery Sandwiches have been popular with guests who seek a wide variety of all-day menu options to help keep themselves running," said John Costello, chief global marketing and innovation officer at Dunkin' Brands. "As people find themselves snacking more frequently while on-the-go, we think our guests will appreciate that our value offer makes it easier and more affordable to enjoy a satisfying, made-to-order bakery sandwich."
To celebrate the $2.99 offer, Dunkin' Donuts is giving fans a chance to trade up their homemade sandwiches for a bakery sandwich with the return of the "UpgraDDe Your Sandwich" Twitter and Instagram Sweepstakes. Today through Feb. 1 at lunchtime, people can share a photo of their subpar, homemade sandwiches on Twitter or Instagram, along with the hashtag "UpgraDDe."
Four randomly selected winners will each receive a $50 Dunkin' Donuts mGift, and one grand prize winner will receive $299 in Dunkin' Donuts Cards.
Read more about marketing and promotions.