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Dunkin' Donuts has added support for Apple's Passbook to its mobile app. Now, guests can add their Dunkin' Donuts Cards to Passbook and pay for food and merchandise at participating restaurants by scanning their Dunkin' Pass in store or at the drive-thru.
Analysts have said the addition is designed to attract more on-the-go customers. Seeking Alpha added that Target recently got a lift from adding Passport compatibility, which boosted mobile traffic and sales.
The Dunkin' Pass is also location aware, meaning it will appear on a guest's lock screen whenever they're near a Dunkin' Donuts location.
"With more than a million downloads in just over six months, the Dunkin' App continues to make it even easier for our busy, on-the-go guests to keep running on Dunkin' throughout the day," said John Costello, chief global marketing and innovation officer for Dunkin' Brands. "We are always looking for ways to enhance our mobile app and improve our guests' experience, and we are happy to provide our guests with the added convenience of storing their digital Dunkin' Donuts Cards in Passbook for quick and easy payments from the convenience of their iPhone or iPod touch."
The Dunkin' Donuts app was initially introduced in August. It is available for free from the App Store on iPhone and iPod touch and from the Google Play Store.
Read more about mobile initiatives.