- WHITE PAPERS
Dunkin' Donuts today updated its mobile app to enable users to receive mobile offers, which are for special discounts and promotional offers on the brand's food and beverages.
Beginning today, people who download, or update, the Dunkin' App to their iPhone or Android smartphone can enjoy mobile offers via a new "My Offers" tab, where they can receive exclusive, geo-targeted regional offers for coffee and other menu items, redeemable at participating restaurants. Some markets will make Dunkin' Donuts mobile offers available beginning this week; others will launch later this year or in early 2013.
Once an offer is selected in the "My Offers" section of the app, guests then need to tap their phone to redeem the offer, then show the offer's QR code to a Dunkin' employee to be scanned.
Examples of Dunkin' Donuts mobile offers planned for select markets throughout the coming weeks include a 99-cent medium hot chocolate, a buy-one-get-one small coffee offer and a free Turbo Shot with the purchase of a hot coffee.
According to John Costello, Dunkin' Brands chief global marketing and innovation officer, the chain's mobile offers both reward loyal fans and maintain a level of engagement that distinguishes the brand throughout the country.
"Our busy guests are always on the go, and we know they are increasingly reliant on their mobile devices. Delivering special discounts and promotional offers directly to their mobile devices highlights our unique value proposition and deepens the connection we have with people who make Dunkin' Donuts part of their daily lives," he said. "We are excited to enhance our Dunkin' App with mobile offers, and to continue to make it even easier for on-the-go people to run on Dunkin'."
Available for free from the App Store on iPhone at itunes.com/appstore and from the Google Play Store at play.google.com/store, the Dunkin' App was launched in August.
It includes the ability to purchase, register and reload a Dunkin' Donuts card; pay from the app using the Dunkin' Donuts card; scan an mGift; redeem mobile offers; and locate the nearest Dunkin' location.
Read more about mobile initiatives.