Dunkin’ Donuts rolls into India market

Feb. 23, 2011

India is about to run on Dunkin. Dunkin’ Donuts has signed an agreement with Jubilant FoodWorks Ltd. to develop, sub-franchise and operate more than 500 units throughout India within the next 15 years.

Rumors have been swirling for about a month over which major brand Jubilant FoodWorks was going to bring to the market. Jubilant currently operates about 364 food outlets in India, mostly Domino’s Pizza.

The agreement marks Dunkin’ Donuts’ largest-ever international store development commitment. Units from this deal will begin opening as early as 2012.

Dunkin' Donuts and Jubilant FoodWorks will work together to offer customers a menu that combines Dunkin' Donuts' coffee, espresso-based drinks, baked goods and other snacks, along with products specially tailored for the Indian market.

An official contract signing ceremony was held in Delhi this week, with Dunkin' Brands' CEO and Dunkin' Donuts' president Nigel Travis alongside Jubilant FoodWorks’ CEO Ajay Kaul.

"As one of the world's fastest-growing economies and the second most populous country, India presents a tremendous growth opportunity for Dunkin' Donuts,” Travis said. “We are especially delighted that we are entering the country with Jubilant FoodWorks, a world-class food service company. With a deep understanding of the Indian consumer, solid operational expertise and best-in-class marketing, Jubilant will play a key role in delivering on our goal to bring Dunkin' Donuts coffee, baked goods and snacks to more people around the globe."

Dunkin’ Donuts’ entry into India follows its expansion throughout the past several years in Europe, the Middle East, Latin and South America as well as the Asia-Pacific market.

The company opened its first eight restaurants in Russia in 2010 and has opened more than 70 locations in greater China since 2007. With 574 net new global restaurant openings in 2010, Dunkin' Donuts has approximately 9,700 restaurants on four continents and expects to open its 3,000th international location this month.

India is a hot market for many American food chains. According to the recently released report, "Indian Fast Food Market Analysis," QSR numbers are up 30 percent to 35 percent per annum throughout the country.

Stateside growth

As Dunkin’ Donuts embarks upon its aggressive international growth plan, it continues to seek out new franchisees stateside, as well.

The company will expand its presence into Shreveport, La., and will host a seminar March 2 to discuss franchise opportunities brewing in the market. 

Dunkin' Donuts' development in Shreveport and throughout Louisiana, including New Orleans, Baton Rouge, Alexandria and Monroe, is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country.

To help fuel growth in Shreveport and throughout Louisiana, special development incentives are available which include reduced royalty fees for three years and an extra $10,000 in local store marketing for stores that open on time.

Dunkin' Donuts executives will be in town to host the franchise seminar on March 2 from 2 to 4 p.m. at the Hilton Garden Inn Shreveport. Those interested are asked to register online.

Topics: Business Strategy and Profitability , Coffee/Bakery/Donut , Food & Beverage , Franchising & Growth , International , Operations Management

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