Dunkin' Donuts rolls out Mocha K-Cups, blueberry offerings

 
June 6, 2012

To kick off summer, Dunkin' Donuts has introduced Mocha K-Cup packs, a new flavor variety of the brand's K-Cup line for use with the Keurig K-Cup Brewing Systems.

Additionally, Dunkin' Donuts has rolled out a new Blueberry Streusel Bagel Twist, along with a full lineup of frozen beverages, such as frozen coffees and Coolatta frozen drinks.

Dunkin' Donuts' Mocha K-Cup Packs feature a blend of 100 percent Arabica beans with the taste and aroma of chocolate. The packs are available for a limited time exclusively at participating Dunkin' Donuts restaurants nationwide. Dunkin' Donuts K-Cup packs are also offered in Original Blend, Dunkin' Decaf, French Vanilla, Hazelnut and Dunkin' Dark Roast flavors. The suggested retail price for a 14-count box is $11.99.

Dunkin' Donuts' new Blueberry Streusel Bagel Twist is topped with coffee cake streusel and white dipping icing drizzle. Dunkin' Donuts' Bagel Twists are also available in Cheddar Cheese and Cinnamon Raisin.

Guests can also try the Glazed Blueberry Cake Donut.

Dunkin' Donuts' Frozen Coffee, formerly known as Coffee Coolatta, is topped with whipped cream and comes in regular, mocha and caramel flavors. Dunkin' Donuts serves Coolatta frozen drinks in a variety of flavors, such as strawberry, orange, vanilla bean and more.

Bakery Sandwich promotion

Finally, to celebrate Dunkin' Donuts' Bakery Sandwiches, the chain has launched the "Get SanDDwich'd" Sweepstakes, a promotion offering fans the chance to win weekly prizes. To enter, guests need to upload a self photo getting "sandwiched" between two things they love, such as friends, pets, sandwiches, etc. This will prompt them to the Get SanDDwich'd application on Dunkin' Donuts' official Facebook page. People can also enter directly from Twitter using the hashtag #GetSanDDwichd, or by sending a photo to DDpromos@bottlerocketmarketing.com.

Each week, one winner will receive a Get SanDDwich'd prize package, including a limited edition Dunkin' Donuts T-shirt, a $50 Dunkin' Donuts Card and a Dunkin' Donuts travel mug. One grand prize winner and two guests will receive a weekend trip to Sandwich, Mass., on Cape Cod. The promotion runs through July 1.

Read more about food and beverage innovations.


Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management , Sandwich


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