Dunkin' Donuts rolls out PEEPS donuts

March 28, 2014

PEEPS Marshmallow Chicks are flying into Dunkin' Donuts March 31, according to a company press release. The new donuts are shaped like flowers, decorated with pastel pink or green icing and topped with a pink or yellow PEEPS Marshmallow Chick.

"As America's donut leader, we are always seeking new and innovative donut varieties to help our guests celebrate special moments and occasions," said Stan Frankenthaler, Dunkin' Brands' executive chef and VP of production innovation. "PEEPS are synonymous with fun and happiness, and we are excited to combine two American favorites to create unique flower-shaped donuts adorned with a marshmallow chick that will sweeten any spring or Easter celebration."

Brian Bachrach, senior marketing manager of innovation at Just Born Quality Confections, said the PEEPS company is excited to partner with Dunkin.'

"PEEPS and Dunkin' Donuts have both built passionate and active communities of fans and have been creating smiles for more than 60 years, and we look forward to continuing that tradition with this unique and fun donut," he said.

Topics: Food & Beverage , Marketing / Branding / Promotion

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