Dunkin' Donuts selects local store marketing partner

March 6, 2014

Zimmerman Advertising announced that it has been selected by Dunkin' Donuts for its national local store marketing business.

According to a company news release, the agency will support more than 7,000 Dunkin' Donuts locations by working with the brand's LSMNow platform to create a variety of materials to help drive franchisee profitability, including Dunkin' Donuts' future locations in California.

"We are excited to partner with Zimmerman to develop and maintain local store marketing materials that meet the needs of Dunkin' Donuts franchisees nationwide," Tom Manchester, VP of Field Marketing for Dunkin' Donuts, said in the release. "We look forward to providing our franchisees an even higher level of LSM support through our work with the agency."

Topics: Marketing / Branding / Promotion

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