Dunkin' Donuts steps up its iced tea offerings

 
April 3, 2014

Dunkin' Donuts today announced new iced tea beverages for the spring and summer seasons.

According to a news release, the new offerings include:

  • Iced Green Tea, featuring the Rainforest Alliance Certified Seal and containing 30 percent of tea sourced from Rainforest Alliance Certified farms.
  • Blueberry Iced Tea.
  • Raspberry Iced Tea.
  • Peach Iced Tea

To help celebrate the launch of Dunkin' Donuts' new Iced Green Tea, Dunkin' Brands today announced a $50,000 grant to the Rainforest Alliance. Since 2010, Dunkin' Brands has granted a total of $220,000 to the Rainforest Alliance to fund future training projects to assist coffee and tea farmers seeking to improve the sustainability and productivity of their farms through Rainforest Alliance certification, the release said.

All of Dunkin' Donuts' delicious freshly brewed Iced Teas are made-to-order, unsweetened or sweetened.

"Our freshly brewed Iced Tea has become a favorite choice with our guests for fresh and flavorful refreshment that perfectly complements our all-day snacks and bakery sandwiches," said John Costello, president, Global Marketing and Innovation at Dunkin' Brands. "We're excited to now offer Iced Green Tea and fun new Iced Tea flavors to give our guests more beverage options and continue to enhance our leadership in this increasingly popular beverage category."

The company said that in addition to its work with the Rain Forest Alliance, all of the farms from which Dunkin' Donuts sources its tea are members of the Ethical Tea Partnership, a nonprofit organization established to help build a "thriving tea industry that is socially just and environmentally sustainable."


Topics: Food & Beverage , Marketing / Branding / Promotion , Sustainability


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