Dunkin' Donuts ties online dating site into Valentine's promo

 
Feb. 14, 2014

To celebrate Valentine's Day today, Dunkin' Donuts is giving away 1,000 $5 mGifts when they register with Zoosk, an online dating company and app.

Dunkin' Donuts has also launched a Twitter sweepstakes, asking fans to tweet a message to their Valentine for the chance to win mGifts, and to possibly have their message turned into a personalized video, according to a news release.

To celebrate Dunkin's new brown sugar cinnamon latte, Zoosk is offering a deal for anyone who signs up. Those who register at Zoosk today will have a chance to win a $5 Dunkin' Donuts mGift. Participants must register through the special link, bit.ly/coffeedates, and Zoosk will randomly select up to 1,000 winners. No purchase is necessary.

Additionally, fans who tweet a special message for their own sweetheart, using the hashtag #DDHearts, can earn a chance to win a $20 mGift, a $100 mGift or a specially created video. Each video will be posted to YouTube and tweeted back to the fan who entered, and will feature their own tweeted message and a heart-shaped donut personalized with the name of their sweetheart. The donut will be personally created and decorated by Rick Golden, Dunkin' Donuts' manager of Donut Excellence.

Read more about social media marketing.


Topics: Marketing / Branding / Promotion , Online / Mobile / Social


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