Dunkin' K-Cups now available in California Baskin-Robbins shops

 
Oct. 5, 2012

Participating Baskin-Robbins shops in California are now offering Dunkin' Donuts K-Cup packs for use with the Keurig single brewing system. This marks Dunkin' Donuts' K-Cup debut in California.

Dunkin' Donuts and Baskin-Robbins are both part of Dunkin' Brands Group Inc.

Dunkin' K-Cup packs are offered in five flavors, including Original Blend, Dunkin' Decaf, French Vanilla, Hazelnut and Dunkin' Dark Roast. The suggested retail price for a 14-count box is $12.99.

As part of Baskin-Robbins' launch of Dunkin' K-Cup packs in California, the company is celebrating with the "Baskin-Robbins $1K Giveaway." From now through Oct. 11, Baskin-Robbins will randomly surprise a total of six guests at its restaurants throughout the state with a check for $1,000, a Keurig K-Cup brewing system and a year's supply of Dunkin' K-Cup packs.

"This is an exciting day for our Baskin-Robbins guests and franchisees in California," said Nigel Travis, CEO, Dunkin' Brands Group Inc., and president, Dunkin' Donuts U.S. "There is incredible passion for the Dunkin' Donuts brand on the West Coast, as evidenced by the sales of our bagged coffee at grocery stores, the recent opening of the Dunkin' Donuts restaurant on Camp Pendleton, and in our conversations with fans on our social media channels. We're excited to bring our two brands together for this launch, and we look forward to keeping Californians running with our great-tasting Dunkin' Donuts coffee at home or in the office, one cup at a time."

Dunkin' Donuts began offering K-Cup packs exclusively in restaurants nationwide in August 2011.

Read more about marketing, branding and promotions.


Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion , Operations Management


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