El Pollo Loco adds bilingual mobile surveys to gauge consumer perception

May 10, 2013

On The Spot Systems, a provider of location-specific, real-time mobile surveys, has announced the success of a recent partnership with El Pollo Loco. On The Spot Systems provides the company with its signature mobile R&D tool.

El Pollo Loco utilizes the On The Spot Systems survey platform to conduct in-restaurant intercept research, in both English and Spanish.

"We are truly excited to work with a legacy brand like El Pollo Loco," said Ken Kimmel, On The Spot Systems president. "By deploying our mobile surveys in multiple languages, we're allowing El Pollo Loco to get a more complete picture about its customers' preferences in real-time and in the language of their choice."

On The Spot Systems' platform allows businesses to capture critical data "on the spot" using mobile technology. Customizable surveys allow for easy data collection and the option to deploy surveys in multiple languages to target appropriate demographics effectively.

"Adding On The Spot Systems' survey research tool has allowed us to capture, collate and instantly assess the value of our branding and merchandising efforts," said Ed Valle, chief marketing officer for El Pollo Loco. "We are so impressed with its performance and our ability to expedite decisions that we will extend its use to our product development initiatives to understand consumer perceptions and satisfaction in real-time."

Read more about mobile initiatives.

Topics: Customer Service / Experience , Marketing / Branding / Promotion , Online / Mobile / Social

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