El Pollo Loco enhances website for mobile platforms

Feb. 21, 2013

El Pollo Loco has unveiled its newly redesigned website — ElPolloLoco.com. The site, which is also accessible on mobile devices and tablets, features enhanced access to the restaurant's food composition tables, new product information and promotions and a restaurant locator.

"Providing the highest quality experience for our customers at every touch point, both in our restaurants and online, is of the utmost priority," said Ed Valle, chief marketing officer, El Pollo Loco. "Our refreshed website is yet another example of that commitment and is designed to provide our customers with easy-to-find, immediate access to the information they want within seconds."

The refresh of ElPolloLoco.com coincides with the company's commitment to remodel its nearly 400 restaurants. The hacienda-inspired designs feature large exhibition kitchens which allow customers to see the preparation of El Pollo Loco's fire-grilled chicken, comfortable booths and larger windows to allow more light into the restaurant.

ElPolloLoco.com allows customers to easily place large party catering orders and purchase El Pollo Loco gift cards. Additionally, the site lets El Pollo Loco's more loyal customers to enroll in My Loco Rewards, a fan club that features special rewards, product giveaways, exclusive events and first-looks at new menu items.

Read more about online initiatives.

Topics: Marketing / Branding / Promotion , Online / Mobile / Social

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