Jan. 26, 2012
EVOS has announced plans for its new corporate expansion through continued guidance from its newly appointed board of advisors, chaired by restaurant industry veteran Erich Overhardt.
In 2012, EVOS plans to open three to four company-owned locations in Florida, with additional growth taking place on the franchise side of the business. Two years ago, EVOS celebrated the opening of its Pinecrest, Fla., restaurant, the first in the state located outside of its home market of Tampa Bay.
“Opening the Pinecrest location and offering EVOS to the South Florida market for the first time has been so rewarding for both the brand and the region and we are pleased that our franchise owner in that market, Mr. Roland Rafuls, will be opening two additional locations here,” said Michael Jeffers, EVOS’ co-founder. “With the addition of three to four company-owned restaurants in Florida and another unit with our newest joint venture franchise owner, Ms. Anita Rubino in Tampa Bay, we continue to further the goal of offering healthier food to Floridians on the go.”
Not only is EVOS looking to expand its footprint with traditional, in-line locations this year, it also will complete a new partnership deal with Aramark. The partnership will give EVOS a new way to reach more customers who need healthier, great-tasting options at non-traditional venues. Aramark, in partnership with EVOS, will offer healthier burgers, fries and shakes for the first time at an undisclosed college campus location.
Additionally, EVOS will continue to enhance some of its brand touch points this year. This effort is spearheaded by advisory board member and president of Walker Brands, Nancy Walker, whose award-winning work as a strategic brand advisor will help EVOS articulate its authentic brand story.
"Branding is all about distinction and we think EVOS’ model of healthier, all-American food and greater good conscience breaks from typical, fast-casual restaurants in a way that truly resonates with their guests,” Walker said. “We know consumers are seeking authentic brands that demonstrate social consciousness and environmental responsibility, so as we develop distinctive programs to help EVOS build upon this platform, we know they'll attract even more customers who believe strongly in health and wellness for people and planet.”
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