Family-owned deli and catering company deploys digital menu boards

May 17, 2013

Covina, California's Capri Deli, a nearly 60-year-old family-owned deli and catering company, has deployed digital menu boards from MEDIAPRO Inc., a provider of animated digital menu boards and retail digital signage.

MEDIAPRO Director of Marketing Ben Wheeler said, "the process of digitizing the time-tested catering menu was handled in a very conscientious way to maintain the integrity of the old-fashioned family feeling and values of Capri Deli and founder Vince DiMaggio's catering menu onto digital signage preview boards.

"Vince's sons, Vic and John DiMaggio, were very aware of the image that they wanted to convey to the Capri Deli clientele, some who have been coming to the deli for 50 plus years ... the brothers tried really hard to protect their parent's legacy while updating the restaurant to meet the future head on."

The DiMaggio brothers deployed the menu boards "as a way to modernize the storefront while maintaining the feel of the Deli and most importantly driving more sales of existing products in a highly appealing way."

The software on these boards features a animated character representation of Vince DiMaggio wearing a chef's hat that says, "Papa D," the announcement said.

Learn more about digital menu boards.

Topics: Digital Signage , Display Technology , Menu Boards

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