Fish tacos take over El Pollo Loco menu

Jan. 3, 2012

The culinary experts at El Pollo Loco have given the fish taco a tasty new twist. In restaurants now through mid-April 2012, El Pollo Loco will offer two new fish tacos – the Classic Baja Fish Taco and the Spicy Chipotle Fish Taco. 

Both tacos feature lightly beer battered Alaskan Pollock, sustainably fished from the waters of the Bering Sea. The light beer batter takes on an extra kick of flavor with heat from Cayenne pepper. The Classic Baja Fish Taco is drizzled with a Baja style Lime Crema sauce and the Spicy Chipotle Fish Taco is topped with smoky hot Chipotle sauce. Both are topped with shredded cabbage and fresh cilantro, and are served with a wedge of lime. 

El Pollo Loco’s new limited time fish tacos are available individually and as a combo with a choice of any two fish tacos, a small Classic side and a small drink.

“Our new limited time Fish Taco offering underscores El Pollo Loco’s commitment to flavor innovation and variety,” said Ed Valle, chief marketing officer for El Pollo Loco. “For a refreshing twist on a Baja favorite, we’ve topped our beer battered fish tacos with two delicious new sauces.”

El Pollo Loco will communicate its limited time fish tacos to consumers through a multimedia campaign.  General market and Spanish-language television spots will appear in select markets beginning Jan. 2, 2012.  Additionally, a wide mix of point-of-purchase vehicles will be used, including window clings, translites, and other in-restaurant and drive-thru communication.

Read more about food and beverage trends.

Topics: Chicken , Food & Beverage , Marketing / Branding / Promotion , Sustainability

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