Food trucks for dogs among Nestlé's 2013 predictions
Dec. 7, 2012
Nestlé has released its foodservice predictions for 2013. The list includes:
- Food companies will invest more money in regional production of frozen and prepared foods to ensure freshness and convenience for their customers.
- Bottled water is poised to take more market share away from carbonated soft drinks. Expect bottled water to outsell soda in major U.S. markets.
- The emphasis on better health and nutrition filters down to the youngest consumers. Recent data show that children's eating patterns are fully formed by age 2, so starting them off on the right path is crucial.
- As the culinary world embraces pop-up eateries, food trucks for dogs will also gain popularity as a way for owners to show love for their pets during mealtime.
- Look for new, simple twists on childhood favorites, which will be further deconstructed, modernized and signaturized with specialty ingredients and interesting presentations.
- With more than 85 percent of the U.S. population growth coming from multicultural segments, food companies will concentrate on connecting with consumers' ethnicity.
- As food companies continue to make progress in increasing the nutritional value of food, vegetables will champion the main course.
"It's clear to us that consumers are much more health conscious today than ever before," said Paul Grimwood, chairman and CEO of Nestlé USA. "At the same time, that doesn't mean people have to sacrifice taste or pleasure. At Nestlé, we operate the largest research and development network of any food company in the world and we are always striving to find new and innovative ways to help consumers lead healthier and more enjoyable lives."
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