- WHITE PAPERS
Fransmart, the franchise development company that launched franchise programs for 5 Guys Burgers, Qdoba, Vapiano, Zpizza, Freshii and several other brands, has formed FranInvest to make early-stage investments in emerging restaurant concepts, according to a company press release.
The new firm will serve as an investment vehicle for unique, emerging restaurant brands that have the clear potential to become segment leaders in the restaurant industry, said Dan Rowe, the founder and CEO Fransmart.
“I’ve had great exposure to incredible concepts whose growth was held back by capital limitations,” he said. “Young brands who have the right combination of unique branding, strong positioning and exceptional food get distracted when they are cash strapped, and operations inevitably suffer. I can only imagine how much faster even our most successful brands could have grown if they had easier access to growth capital in the very early days.”
FranInvest plans to provide equity funding ranging from $250,000 up to $2.5 million. It will actively seek brands in target segments that have the potential to grow into sizeable chains.
“Our combination of experience in the restaurant franchise industry and private equity will prove extremely valuable to our chosen restaurant concepts in the early growth stage,” Rowe said. “The benefits will go beyond just a monetary investment; these young brands will be exposed to a wealth of knowledge and growth tools to expand their concept on a national, or even international level.”
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Topics: Franchising & Growth