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Front Flip, a loyalty marketing program for restaurants, retailers, convenience stores and consumer packaged-goods companies, announced it has reached 1 million mobile users.
The company built a core user base in Kansas City and expanded nationwide. Today, there are several major cities with a large Front Flip following, including Dallas, Atlanta, Philadelphia, New York City and Minneapolis, according to a company press release.
"There is no other platform in the mobile loyalty space that offers consumers value and a truly fun experience," said Front Flip Founder and Chairman Sean Beckner. "We are thrilled that a growing number of people are engaging with their favorite brands through the Front Flip app."
How it works
Using the free Front Flip app, consumers scan a Front Flip QR code at a participating business to unlock a digital scratch card and a chance to win a prize. Codes can also be featured on a business's Facebook page, email blasts, direct mail pieces and print ads. According to Beckner, Front Flip is approaching 5 million total scans.
In addition to instant prizes, the company helps partners drive visit frequency and sales through bounce-back rewards, targeted mobile offers, sweepstake-style promotions and rich customer data, Beckner said.
Front Flip's client portfolio includes global brands such as Bud Light and franchise groups that include McDonald's, KFC and Papa John's.
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