Gold Star Chili campaign focuses on vegetarian offerings

 
March 19, 2014

Gold Star Chili has shifted its marketing focus to its veggie chili variation of its signature Cincinnati-style 3-Way, as well as its full line of veggie chili menu options including: a bowl of veggie chili, veggie chili burrito, veggie chili burrito bowl and a veggie chili salad.

In a news release, the company said the promotion is for the Lenten season, as well as those seeking healthier options.

"More and more consumers are demanding flavorful, but meatless menu options," said Charlie Howard, VP of Marketing. "A bowl of Gold Star veggie chili is only 160 calories, loaded with vegetables, full of fiber and protein and features a spicy, uniquely Gold Star flavor similar to our regular chili. As such, our veggie chili has become the foundation of a whole new line of vegetarian variations of classic Cincinnati-style menu options."

The company said the veggie chili is vegan, and it hopes to expand its customer base with the promotional focus.


Topics: Food & Beverage , Health & Nutrition , Marketing / Branding / Promotion


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