Gold Star Chili's launches Oktoberfest Cheese Coney

Aug. 27, 2013

Cincinnati's Oktoberfest celebration has been recognized as the second largest in the world, outside of Munich, Germany. In keeping with that theme, Cincinnati-based Gold Star Chili has introduced the Oktoberfest Cheese Coney.

The "Zinzinnati-style" Oktoberfest Cheese Coney features a brat, spicy brown mustard, Gold Star Chili, cheese and optional sauerkraut.

"From late August through early October, the 'flavor' of the Greater Cincinnati area is decidedly German and celebratory fest-focused," said Charlie Howard, Gold Star Chili vice president of Marketing. "Gold Star saw the opportunity to merge two great traditions, Oktoberfest and the Cincinnati-style cheese coney, into a tasty new flavor variation on one of our classic menu items. We're hoping that it will become a new seasonal Tri-State tradition."

The Oktoberfest Cheese Coney is available at all Gold Star Chili locations throughout Ohio, Indiana and Kentucky through Oct. 6.

Read more about food and beverage launches.

Topics: Food & Beverage , Marketing / Branding / Promotion , Research & Development / Innovation

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