Green Mountain Coffee changes name to reflect Keurig brand

 
March 11, 2014

Green Mountain Coffee Roasters Inc. announced on Monday that it has changed its company name to Keurig Green Mountain Inc., effective immediately.

Shareholders approved the new name at the company's annual shareholder meeting held last week. The company will retain its ticker symbol of "GMCR" on the NASDAQ stock exchange.

"Our new name better reflects who we are as a Company today and captures our aspirations for the future," Brian Kelley, Keurig Green Mountain's President and CEO, said in a company news release. "The name Keurig Green Mountain brings together our two strongest brands, Keurig and Green Mountain Coffee, into one single and powerful corporate identity that symbolizes the strength of our business and the unity of our team, while also recognizing our strong heritage."

The company's Canadian subsidiary, formerly GMCR Canada Holding Inc., also becomes Keurig Canada Inc. effective immediately. The company's consumer facing brands, including Keurig and Green Mountain Coffee among others, will not change.


Topics: Coffee/Bakery/Donut , Marketing / Branding / Promotion


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