- WHITE PAPERS
Hardee's restaurants owned and operated by Boddie-Noell Enterprises, the largest Hardee's franchise operator in the U.S., recently raised more than $74,000 for Special Olympics Virginia.
The annual When You GIVE, We All Win fundraiser invited Virginia Hardee's customers to purchase stars for $1 or $5 in exchange for a coupon sheet. The in-restaurant fundraiser ran from Oct. 1 through Oct. 28. The funds raised this year will send more than 500 athletes to the 2014 Summer Games.
Boddie-Noell Enterprises has been partners with Special Olympics Virginia for 33 years, contributing more than $1 million to the organization over that time, according to a news release. Boddie-Noell owns and operates close to 200 Hardee's restaurants across Virginia.
"We appreciate our loyal guests and restaurant teams who stepped up to support Special Olympics Virginia again this year," said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises and board member for Special Olympics Virginia. "It is wonderful to be able to send so many athletes to the summer games."
Read more about marketing/branding/promotions.