Hardee's loads up its breakfast menu

April 18, 2010
Hardee's is fighting to keep its market share in the breakfast daypart as competition heats up in the morning. The brand has launched the new Loaded Biscuit 'N' Gravy, a biscuit sandwich smothered with Hardee's sausage gravy.
"After making buttermilk biscuits from scratch for over a quarter of a century, no other fast-food restaurant chain knows biscuits — or sausage gravy — like Hardee's does," Brad Haley, executive vice president of marketing for Hardee's Food Systems Inc., said in a news release. "In fact, our Biscuit 'N' Gravy has been one of our best-selling breakfast items for such a long time that we wanted to see if we could give people even more of a good thing by loading it up with eggs and sausage to make it more of a full breakfast. Breakfast lovers looking to fill up on flavor won't be disappointed."
The Loaded Biscuit 'N' Gravy consists of two folded eggs and two sausage patties served open-faced on a freshly baked Made From Scratch buttermilk biscuit and covered with a generous serving of hot sausage gravy. It is available at participating Hardee's restaurants for $2.99 or in a small combo for $4.69, including crispy Hash Rounds and a beverage. Prices may vary by location.
Breakfast has been a hot topic over the last month as Burger King rolled out a McDonald's Sausage McMuffin clone on its dollar menu and Subway made its breakfast menu a national program, while Jack in the Box added a breakfast version of its new grilled sandwich line. Taco Bell is testing a breakfast menu that features branded products, and Wendy's continues to retool its morning menu.

Topics: Burger/Steak/BBQ , Food & Beverage , Sandwich , Trends / Statistics

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