BELLEVUE, Wash. — Consumer research firm The Hartman Group is hosting a free webinar April 16 that will explain its point of view on how customers' lives are changing because of the recession. The webinar will address:
- Is the new frugality the new reality?
- What can we learn from customers caught up in the throes of the economy?
- What are we seeing — and not seeing — with respect to current customer purchase behavior?
Speakers also will offer advice on marketing dos and don'ts and will give seven tips for building a better restaurant brand in any economic climate. Michelle Barry, Ph.D., senior vice president, The Hartman Group, will be the webinar's presenter. The moderator is Jen Rittenhouse, The Hartman Group's marketing specialist. Professionals in culinary and menu development, restaurant marketing, business strategy and foodservice innovation are invited to attend the event.