Hot dog! SONIC unveils four new flavors

 
March 3, 2011

SONIC, America’s Drive-In, has rolled out four new premium beef hot dogs, all of which add a twist to the ballpark classics.

The new items are made with 100 percent pure beef and are available in four flavors:

  • Chicago Dog: a grilled beef hot dog with pickle, relish, tomatoes, hot peppers, chopped onions, celery salt and mustard in a poppy seed bun.
  • New York Dog: a grilled beef hot dog with spicy mustard, grilled onions and crunchy sauerkraut in a bakery bun.
  • All-American Dog: a grilled beef hot dog with ketchup, mustard, relish and chopped onions in a bakery bun.
  • Chili Cheese Coney: a grilled beef hot dog with warm chili and melted shredded Cheddar cheese in a toasted, specialty hot dog bun.

Guests can try any of the new hot dogs for $1.99 each, plus tax.

"SONIC's new Premium Beef Hot Dogs have an amazing combination of fresh toppings that create a variety of flavor experiences," said Danielle Vona, chief marketing officer for SONIC. "Our Coney has been a favorite with customers for years, and the new hot dogs are the perfect option for lunch, dinner or an afternoon snack."
 
Additionally, during March and April, SONIC bag stickers will have a promotional code for guests to enter at SonicDriveIn.com. The codes offer an opportunity to win one of more than 50,000 free combos, and four customers will win a $5,000 Amazon.com Gift Card. There are instant-win free combo winners from every SONIC Drive-In.

While visiting SONIC’s website, customers can take the Match Maker quiz to find out which drink and hot dog match suits them best. Anyone who takes SONIC's Match Maker quiz will receive a $1 off coupon to try a hot dog combo. No purchase is required to play SONIC's Match Maker game.  


Topics: Burger/Steak/BBQ , Drive In , Marketing / Branding / Promotion


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