Jack in the Box holiday promo nets $245K for Big Brothers Big Sisters

Jan. 13, 2014

Jack in the Box restaurants today announced a $245,000 donation to Big Brothers Big Sisters to help the organization provide mentors to children, including those from military families.

According to a news release, this money was raised during the annual holiday promotion at Jack in the Box restaurants, where the chain sold a limited-edition Toasty Jack ornament for $1.

The holiday promotion marked its sixth year in 2013 and has cumulatively raised more than $1.7 million for Big Brothers Big Sisters.

Read more about cause marketing.

Topics: Marketing / Branding / Promotion

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