- WHITE PAPERS
Jersey Mike's Subs raised nearly $858,000 during its second annual "Month of Giving" in March, which will benefit 74 different charities nationwide.
Recipients range from children's hospital foundations to youth and family services organizations.
Throughout March, customers contributed to local charities at area Jersey Mike's locations. The campaign culminated on March 28 with "Make a Difference Day," when customers had different participation choices: either receiving a free sub for a minimum $2 contribution or 50 percent of all proceeds of the day were contributed to the charity.
"Once again, the generosity of our customers and franchise team members is cause for celebration -- thanks to their efforts, we raised over 40 percent more than last year's Month of Giving program," said Peter Cancro, founder and CEO of Jersey Mike's Franchise Systems. "We are so pleased to be able to support these often under-funded organizations which are improving the lives of our nation's children."
Last year's "Month of Giving" raised $600,000 for 66 local charities. In 2011 overall, Jersey Mike's locations raised more than $2 million for local charities and distributed more than 200,000 free sub sandwiches to help numerous causes.
Jersey Mike's includes more than 600 stores open and under development nationwide.
Read more about cause marketing.