- WHITE PAPERS
Good Times Restaurants Inc. today announced its same-store sales increased 17.9 percent for the month of July, its fourth consecutive month of double digit increases.
"Our Good Times' brand initiatives run deep and are clearly working. We are early on in telling our brand story through the new television campaign and very early on in our reimaging of older restaurants, which we believe bodes well for continued momentum in our top line. Given our sales trend over the first 10 months of this year, it appears we have established a significantly higher base of sales that is being brand driven rather than promotionally driven," said CEO Boyd Hoback.
The company's goal is to ramp up additional new unit growth in company-owned and franchised restaurants for its newly acquired Bad Daddy's Burger Bar concept.
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Topics: Operations Management