KFC bets on hometown Cardinals in NCAA championship game

April 8, 2013

It's the University of Louisville versus the University of Michigan in tonight's NCAA Men's Basketball Championship Game. If the Cardinals come out on top, University of Louisville students will be treated to free food at an area KFC as the brand celebrates its hometown school.

KFC will offer students a free piece of its new Original Recipe Boneless chicken, a side item, a biscuit and a drink. The new boneless chicken won't be available until April 14. If the Cardinals win, the company will announce Tuesday the location where students can get one of the first pieces of Boneless sold in Louisville on April 15.

"At KFC, we've been pulling hard for the Cards as they continue their march to the title," said Jason Marker, chief marketing officer for KFC Corporation. "And we think celebrating a championship with U of L students would be a great opportunity to celebrate the launch of our new Original Recipe Boneless at the same time. Everybody wins."

Louisville-based Papa John's has also offered promotions throughout the Cards' march to the final game. No word on whether or not Ann Arbor, Mich.-based Domino's Pizza will host a similar celebration if the Michigan Wolverines pull it off tonight.

Read more about marketing and promotions.

Topics: Customer Service / Experience , Marketing / Branding / Promotion

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