KFC Canada's Big Boss offers a twist on the double burger

March 11, 2014

KFC Canada this week launched its twist on the double burger with the new KFC Canada Big Boss sandwich. The offering features two 100-percent white meat chicken fillets, as well as special sauce, pickles, lettuce, cheese, onions and a sesame seed bun.

According to a news release, the Big Boss' Canadian rollout is also the product's global debut.

A social media campaign has been launched for the sandwich, featuring the hashtag #NewBOSSInTown.

Topics: Food & Beverage , International , Marketing / Branding / Promotion

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