- WHITE PAPERS
MonkeyMedia Software, a provider of turnkey catering and off-premise solutions for multiunit restaurant operators, has announced that KBP Foods, the second-largest KFC Franchise operator, will deploy MonkeyCatering and MonkeyOnlineOrdering to enable end-to-end visibility and control over the company's catering business.
Overland Park, Kan.-based KBP Foods started in 1999 with five restaurants in Colorado, and has quickly grown throughout the United States to more than 170 restaurants in eight states.
To support its growing catering business while maintaining customer service standards, KBP Foods wanted a dedicated solution that would give more scalability to its catering operations. As part of this agreement, KBP Foods will receive the full "Get Catering and Grow Sales!" System from MonkeyMedia, consisting of strategy, education and software services.
"We are excited to partner with MonkeyMedia Software in our quest to become a premier catering provider," said Anthony Gianino, senior director of Marketing at KBP Foods. "MonkeyMedia Software is best in class when it comes to building customized catering solutions. We can't wait to get started."
Through the implementation of a strategically organized catering program, its estimated that restaurant locations can add $1,000 to their daily sales.
"As these restaurant brands leverage their existing assets to generate a new revenue stream, they create the right customer experience for their catering and off-premise sales growth," said Erle Dardick, CEO, MonkeyMedia Software. "The proposition of a catering business for any brand is about defining what catering means to the organization and then layering the right processes internally for execution. Through this partnership, KBP Foods has an opportunity to achieve success in this new revenue channel."
The MonkeyCatering platform allows users to streamline catering operations while managing sales and profits. It also provides sales figures and customer information for above-store reporting.
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