- WHITE PAPERS
In celebration of Mother's Day, KFC is offering a free family-sized cake with the purchase of a 10-piece meal or larger. The promotion runs now through May 25 and includes a choice between the brand's double chocolate chip or sweet lemon cake.
According to a news release, KFC is also asking fans to share any past Mother's Day mishaps for a chance to win a free KFC meal and cake. KFC is asking fans to submit photos and stories using the hashtag #thoughtthatcounts via Twitter through May 8. The company will identify 100 winners from these submissions at random and gift them $20 in KFC Gift Checks.
"We all have the best intentions when doing nice things for our moms on Mother's Day...but sometimes we burn the toast, forget the flowers, or make the wrong reservation — it happens," CMO Kevin Hochman said in the release. "We want to give our fans a chance to make up for previous Mother's Day gaffes — with a delicious KFC meal complete with free cake, so mom will really get the chance to take the day off this year."