- WHITE PAPERS
KFC has introduced a "Bring Back a Classic" photo contest in celebration of its classic menu item, the Chunky Chicken Pot Pie.
The winner of the photo contest will bring home the bright red 1970 Dodge Charger R/T featured in KFC's new commercial promoting the menu item.
To be eligible to win, fans should visit KFC's Facebook page and upload a classic "old school" photo. A Bring Back a Classic app on the page has more information about the uploading process.
The photo can be a true classic picture from the 1970s or one that is inspired by that decade. Once a photo is uploaded, it will automatically post to the user's Facebook page and also will be forwarded to KFC. The winning photo will be selected based on creativity, originality and consistency with the KFC brand image.
"There are lots of 'classics' in our current commercial, from the Chunky Chicken Pot Pie and the Dodge Charger to the dudes' sunglasses and sideburns," said Jason Marker, chief marketing officer for KFC. "Now, one lucky fan is going to own the very car that has been creating all this online buzz. And no matter what the decade, anyone would look cool pulling up to the KFC drive-thru in that classic ride."
The Chunky Chicken Pot Pie is freshly baked and loaded with KFC's chicken and diced vegetables and covered with a flaky, buttery crust. For a limited time, the item is available for $3.99 plus tax.
The "Bring Back a Classic" Photo Contest runs through April 1, and a winner will be announced on or after April 15.
Read more about social media marketing campaigns.